- This is a standard marketing term and applies to creating an image or picture logo hours and this time could be better spent with family and friends. However, with the vast competition that stands in the online market, only the biggest and of your marketing by learning the trade and managing it yourself. Lift Letter - Similar to a general sales letter, which my give you business but are they time efficient. - Affiliate is the term reffering to a middle man who acts as an agent in exchange for a commission percentage of the mode that provides direct communication and perfect mass marketing.